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Kettle Foods acquires Metcalfe's Skinny

02 September 2016 by
Kettle Foods acquires Metcalfe's Skinny

Hand-cooked crisps producer Kettle Foods has completed its acquisition of Metcalfe's Skinny to become the brand's outright owner, having previously held a 26% stake.

Ashley Hicks, managing director of Kettle Foods, said: "Metcalfe's Skinny popcorn is an incredibly innovative premium brand, which has built such a strong foundation in the UK market. We now have the opportunity to extend the brand's success story with further innovation and brand development, and as a result drive even stronger growth in this exciting category."

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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