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The Caterer

Limited-edition darts-themed McCoy's crisps from United Biscuits

27 September 2012 by
Limited-edition darts-themed McCoy's crisps from United Biscuits

ProductMcCoy's darts-themed flavoursUSP Limited edition crisps

Details KP Snacks has launched two darts-inspired limited edition flavours, plus an on-pack promotion offering consumers money-can't-buy prizes. In conjunction with the brand's official partnership with the Professional Darts Corporation (PDC), the peppered "Bullseye" steak and pickled "One Onion and Eighty" are twists on classic favourites designed to drive consumer interest and rate of sale for operators.

The prizes Once-in-a-lifetime visit from two top-level PDC players to local pubs, including all food and drink for the winner and three friends. Plus weekly prize draws to win an Xbox 360 and a PDC games bundle.

SupplierUnited Biscuits 05000">http://www.unitedbiscuits.com/)05000 11710**

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