How to… boost your Best Places to Work in Hospitality survey
We are edging ever nearer to the closing date of The Caterer‘s Best Places to Work in Hospitality (BPTW) awards. These awards are designed to recognise the employment crème de la crème of our industry, and they are the only awards where employees can tell us what they believe makes a great place to work and where they can judge their employer against these individual criteria.
As the adage goes, you've got to be in it to win it, so if you've not yet entered, fear not, there is still plenty of time to submit your entry. And in case you need some help, we thought it would be useful to share our top 10 tips:
- Explain the ‘What's in it for me?' With an abundance of employee surveys, your people could feel as though it's just another survey. BPTW, however, is the only survey which rates an employer based on what an individual employee believes makes a great place to work. It's not a checklist designed by a consultant, this is their chance to tell you what specifically you need to change to keep them engaged.
- Do it on a smartphone. The survey has been specifically designed to be completed quickly (in just five minutes), is simple to understand and is fully mobile-optimised. That means it can be done using a mobile on the bus on the way to work, or using a tablet during a lunchbreak.
- Make it easy for them to access. Make a tablet or computer available at work which has your bespoke survey link set as the home page. Managers could also take one into their team briefs to encourage people to complete it there and then.
- Leaders walk the talk. Senior management play an important role in encouraging employees to offer their feedback, so it's crucial that they are on-board, take the survey themselves and talk about it at every opportunity.
- PR it. Promote it through all your usual internal communication channels, such as meetings, posters and social updates. The 2013 winner, De Vere Hotels and Village Urban Resorts, soared through the completion threshold by having it on the front screen of their intranet site.
- Act upon feedback.
- Shhh. Fear of comments being associated with employees is one of the main reasons why surveys aren't completed. As the survey is carried out by Purple Cubed, we can offer a completely anonymous experience. Make sure your people know this.
- Reward them. Some entrants give their people extra time during their breaks to complete the survey. Others offer a prize draw incentive. One even shared a video of their chief executive playing air guitar, which could only be accessed once the employee had completed the survey!
- Be proud of your entry. Set up an awards space where you can showcase any awards you hold and provide more information on the BPTW. Use this as an opportunity to obtain feedback from your people on why they like working for your business - after all, if you qualify for the Best Employer Catey, you'll need this information.
- If they aren't completed, you don't qualify. So make sure it's not a waste of time and money by reminding your people that their surveys need completing. Use the BPTW system to check how well you're doing and push those communications.
If you need any assistance with your BPTW entry, feel free to contact holly@purplecubed.com or call 020 7836 6999. Good luck!
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