The Marine Stewardship Council (MSC) has introduced a new chain of custody standard tailored for the restaurant industry.
The new standard, launched on 20 February, provides a simplified system for certifying the sustainability of a restaurant or caterer's seafood. Removing a range of unnecessary requirements, the new standard instead focusses on training to create a better understanding of the programme and reduce mislabelling of products.
Catering company BaxterStorey was used to pilot the new system, and consequentially saw 20 catered sites MSC certified under the new standard.
Category manager Scott Taylor said: "We found that the MSC's updated standard is straightforward, logical and meshes well with our current systems. Site level staff found it simple to implement and really see the value in conveying the sustainability message that MSC certification offers to our clients and customers."
George Clark, UK commercial manager for the MSC, added: "By getting MSC Chain of Custody BaxterStorey is helping its clients to support sustainable fishing practices around the world. It shows that all of the work we've put into developing this more streamlined system is going to pay off for our restaurant and catering clients."