Domino's Pizza has announced that it will remove all hydrogenated fats from its products by the end of July 2007.
The company's efforts to date mean that all of its hand-made pizzas and side orders are already free from hydrogenated fats and, with a small adjustment to its desserts and thin base crust, the menu will be free from them altogether.
Chris Moore, Domino's deputy chief executive, said: "Our average customer may order from us just once every five weeks but we still have a responsibility to provide and promote top quality ingredients and choice to consumers.
"Removing hydrogenated fats actually improves the quality of our ingredients."
By Daniel Thomas
E-mail your comments to Daniel Thomas here.