Wine bar and merchant the Vinorium is to open its first pop-up on London's Southbank next week.
Created out of two 20 ft shipping containers, the new site will operate from 15 October to 4 January, and is set to feature a Perspex-based interior, designed to make it look as if wine bottles are floating.
There will also be heated roof terrace to allow customers to sample more varieties.
Each bottle will also have its own QR code, which consumers can use via their smartphones to access tasting notes and further information.
The containers will also house an Enomatic Flute tasting machine - claiming to be the first in the UK â' which will dispense measured samples of Champagne, alongside two other machines offering wine samples starting at 70p each.
There will also be masterclasses from Vinorium founder and Bordeaux expert Stuart McCloskey, at a cost of £50-150 per class.
From Z&B Vintners, Kent-based Vinorium was founded by McCloskey, who fell in love with wine after reading a book about it aged 18. It operates a warehouse, shop and tasting room open to visitors, alongside on-site masterclasses, events, and gift cards.