Peyton Events, the private events arm of Peyton and Byrne, has named Hannah Strong as head of sales.
Prior to joining the business, Strong ran her own wedding and events company in Hampshire, which she later sold.
She then moved into business development and sales within the stadia catering and events division of Compass Group before joining London events firm Payne and Gunter as business development manager.
Based at the company's headquarters in central London, Strong will be tasked with overseeing the sales team with a strong focus on customer needs.
She will also be expected to increase market share at Peyton Events, which has a London portfolio that includes the Royal Academy of Arts, the National Gallery, the Wallace Collection, IWM London, the British Library, Lancaster House and St James's Park.
Commenting on Strong's appointment, business development director Marie Peyton said: "Hannah brings a wealth of experience to Peyton Events, and will strengthen the team through her deep understanding of the planning process and knowledge in creating bespoke events to the highest standards.
"Her superb ability to engage with clients and interpret briefs means that we can continue to focus on producing innovative food that always exceeds expectations."